SS25 Iconic Recap
The brand celebrated its 40th anniversary by going back to its roots. The Spring/Summer 2025 fashion show, “Reflections,” took place in Desigual’s hometown, Barcelona. The name of the show holds a dual significance: it represents both the reflection of our past, present, and future in a mirror, and the introspective thought process that inspired the creation of this collection.
The runway, set in the city’s port and measuring over 100 meters long, featured mirrors aligned one after the other, replicating the sunset over the Barcelona coast as the backdrop. The set design, overseen by the Paris-based creative studio Matière Noire, served as a reflection on its past, present, and future; while John Talabot brought the show’s soundtrack to life.
In the same fashion, the SS25 collection revisits its Mediterranean roots and brand’s archives, focusing on style, innovation and versatility. An ode to the ephemeral beauty of spring and summer, evoking the nostalgia of long days by the sea and capturing the essence of blossoming and rebirth in nature.
The Spring Summer 25 ‘Reflections’ show is a story of joy, creativity, and innovation, the core values of Desigual’s every proposal and collection ever made.